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Technology has permeated every aspect of our lives, from the way we communicate to the way we shop. Marketing has become an art that’s primarily digital. No matter what you’re selling, and to whom, technology can improve the quality of your marketing output and, ultimately, help you generate more leads. In this post, we’re going to examine the current state of seven digital marketing technologies and channels, plus, how you can use them to raise your game in 2022.

Social media Paid media SEO Email Reporting Training You already use all of these technologies, right? Well, let us blow your mind.

Effective Digital Marketing Channels Digital marketing channels refer to the platforms where brands can reach their audience by using a variety of marketing techniques. The effectiveness of a channel depends on a business and its goals. However, across many industries, including technology, some of the most efficient channels include SEO, which is no surprise, as organic is the main source (53%) of traffic. Paid is yet another effective channel, and combined with SEO, produce a total of 75% traffic for many B2B businesses.

1. Social media Social media can be used to build your brand identity, to reach out to your existing customers and to find new audiences. It can be used for thought leadership, to enhance your SEO rankings and as a direct channel for people to interact with your brand. Most organisations already know this, but they invest hours in social media management without having a good idea of how to get return on investment. The key to using social media is knowing what you’re using it for.

Are you looking to create brand awareness? Then that goal needs to inform the way you use social media – you need to target your audience, create relevant australian search content and maintain a strong brand.

What tools to use and why? If you’re looking for greater visibility over your social channels, detailed insights about what is does or doesn’t work or greater control over publishing posts through automation and scheduling, these tools can transform what’s possible with social media. If you want to produce quality posts that engage and grow your social following across multiple channels, then these social media automation and listening tools tools are exactly what you need. Hootsuite is one of the most popular tools for enhancing your social media output.

It supports over 150 integrations, allowing users to update multiple networks in one step. It’s also capable of analysing over 200 metrics, so you can create a dashboard that perfectly tracks your business’s goals . It’s the perfect first tool to get started when you’re investing in your social media management.

Social media management Hootsuite dashboard Hootsuite’s dashboard

Sprout Social is a social media scheduling, monitoring and reporting platform that offers a customer relationship manager (CRM) feature. This enables you to create profiles of your customers, which will lead to stronger relationships.

When it comes to social media followers, it’s about quality over quantity: having many followers who don’t interact with your channel is less valuable than a few followers who do. Social media management Sprout Social dashboard Sprout Social’s CRM platform

Revive Old Post is an excellent tool to get maximum impact from your content. It helps you schedule new and old content that can be automatically posted in regular intervals that targets your audience. Many businesses make the mistake of never reposting their content, but it’s essential to reshare content in order to improve its performance. This tool will help you create a schedule that works for you.